Haugen Holdings, the official PR agency for Five Star Fans, a crowdsourcing platform that allows fans to pay college athletes for plays, has generated over $1M in earned media value (EMV) for Five Star Fans in 2025.
EMV in public relations quantifies the worth of organic media coverage by estimating the cost of achieving the same level of exposure through paid advertising or sponsored content.
Strategy
Haugen Holdings secures timely placements, crafts clear messaging, and positions the company as a trusted voice in the collegiate sports name, image, and likeness (NIL) conversation.
PR campaigns have included:
- Pitching athlete-driven success stories
- Positioning leadership as experts
- Responding quickly to NIL trends and headlines
- Delivering consistent media exposure across top-tier publications
Media Placements
The partnership between Haugen Holdings and Five Star Fans has resulted in national and regional media placements that speak directly to their audience. Highlights include:
- Sports Illustrated, D1 Ticker, and NIL Newsstand reported on the surge in payments to Ohio State athletes on the Five Star Fans platform after their national championship win.
- Forbes featured commentary from both Five Star Fans co-founders on how collegiate athlete revenue sharing could change the NCAA men’s basketball tournament.
- Sports Business Journal (SBJ) published an opinion editorial written by the CEO of Five Star Fans about the House v. NCAA settlement.
- The CEO of Five Star Fans was honored in the 2025 Columbus Business First Women of Influence Awards.
PR placements like these helped Five Star Fans reach fans, athletes, universities, collectives, and investors, further building their brand presence in the NIL space.
Five Star Fans Founders: CEO Tina Provost (Left), CMO Jennifer Barr-Dean (Right)
Return on Investment
Public relations, when done right, is a powerful growth engine. Haugen Holdings helps brands in the sports and tech space find their voice, shape the narrative, and earn their place in the spotlight.
To learn how Haugen Holdings can help your company lead with purpose and make headlines that matter, contact zoe@haugenholdings.com.
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