Lakeside Animal Hospital, a South Florida vet and Haugen Holdings social media client, has gone viral on TikTok through curated content and strategic planning.
Within only six months of the partnership, Lakeside’s social media posts have reached a wider online audience than they ever have. Across Facebook, TikTok, and Instagram, the veterinarian office’s audience engagement has increased tenfold (976%).
The Video That Broke the Internet
The animal hospital’s most viral moment was a video featuring the veterinarian doctors performing the Nikki Minaj balance challenge, while pretedning to medically administer fluids to one of their dogs.
The key performance indicators (KPIs) below speak for themselves. Haugen Holdings compiles the data, strategically analyzes it, and presents it to Lakeside in a monthly social media report.
TikTok
- 124.3k views
- 26.3k likes
- 1.2k saves
- 138 comments
- 49.2k views
- 4k likes
- 1.6k sends
- 28 comments
- 14.8k views
- 500 likes
- 31 comments
The content also drove over 2k users to the company’s website. Many other veterinarian offices recreated the video with their staff, and some even gave Lakeside a shoutout for the inspo.
Entertaining vs. Intentional Content
While trending sounds and entertaining video content can be a great tool to increase online traffic, it is important to include informational content in the mix. At the end of the day, the purpose of producing social media content is to attract new customers and build loyalty. After users watch your viral video, many will visit your profile to learn more. Considering today’s short attention spans, make it quick, easy, and enjoyable to find out who you are.
For Lakeside, Haugen Holdings filmed and produced the video below from the perspective of a pet patient, following the dog through its “day in the life” at the vet.
Lakeside collaborated with the Insta-famous dog on the post, reaching his audience as well. This was a geographically targeted marketing move, as Lakeside is a local practice and prioritizes reaching people who live nearby. Between the two Instagram accounts, the video received 2k views, 113 likes, and 15 comments.
The Bottom Line
If you are interested in building your personal or business social media presence, consider partnering with Haugen Holdings to make it happen. Email zoe@haugenholdings.com to get started.
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